Release of QuickBooks 2017 Features : Is This End Of QuickBooks Desktop Edition?
The release of QuickBooks 2017 is the hot topic of discussion. Small business owners are extremely curious to know about the new features that Intuit will incorporate in the latest edition. QuickBooks 2017 is expected to be launched in the market in the middle of September month, most probably in the second or third week of September.
Related Reading: Release-date-of-quickbooks-2017
Intuit has always expressed their interest in promoting QuickBooks online as their main product. This can easily be predicted from Intuit’s website and the main page of QuickBooks website. Intuit’s marketing strategy currently focussed around promoting QuickBooks online as their main offering.
Does that mean end of QuickBooks desktop? We hope not! At least with the release of QuickBooks 2017, that is not going to happen.
The constant Growth of QuickBooks Online
Intuit launched the Desktop version of QuickBooks in the year 2000 as their core software product. This traditional application software was sold in the market for a few hundred dollars.
The Desktop version of QuickBooks gained popularity among small and medium sized business owners and CPA’s. By 2005, Intuit covered over 74% of the market in the United States.
After few years, Intuit offered a cloud based version of QuickBooks and termed it as QuickBooks Online. In recent years, Intuit has been working to migrate its customers to QuickBooks online. Although the growth of QuickBooks Online has been quite impressive but Intuit’s efforts to drive customers to QuickBooks online has gone in vain.
Intuit’s Failure of driving customers to QuickBooks Online
In the year 2015, Intuit raised the price for the QuickBooks Desktop but did not increase the price for QuickBooks online. This was just an effort to create interest of customers in QuickBooks Online. This strategy created a huge cost gap between the two products.
Intuit’s management expected that more of its customers would choose QuickBooks Online. Unfortunately, that wasn’t the case, and this plan actually hit Intuit’s revenue. Intuit’s CEO Brad Smith called this a major failure of the company.
In the year 2010, QuickBooks online users suffered from multi-day service outages and multi-hour outages. Such services from Intuit were least expected and were very surprising. However, Intuit gave explanations for the occurrence of such issues.
These explanations are irrelevant to small business owners who are dependent on QuickBooks for point of sales, invoice entry etc. Usually, small business owners are known for their problem solving skills. But, in this case, they found themselves helpless in troubleshooting such failover issues.
They cannot call any engineer for technical support neither for troubleshooting nor for any hardware failure repair.
Following are the reasons for Intuit’s Failure of driving customers to QuickBooks Online –
1. Feature differences
QuickBooks users understand the difference between QuickBooks online and desktop version of QuickBooks. Both the QuickBooks editions have some major and minor feature differences. QuickBooks desktop edition has a greater number of features while QuickBooks online have some unique features.
Customers migrating from Desktop QuickBooks to QuickBooks online faces problems while adapting the unique features of QuickBooks online and is worried about the missing features of the desktop version i.e. higher response time, different window management techniques etc.
2. General Protest to change
Those QuickBooks professionals who have worked in both the environment of QuickBooks (Online and desktop) versions know that the resistance is not only due to losing the comfortable zone of working with Desktop QuickBooks but other factors like analysing the overall costs of change including training employees to use QuickBooks Online, reduced work efficiency as the new features are learned and then used.
Moreover, any business owner can understand the importance of the migration time i.e. it must not be in the peak season of business like closing of the financial year or when you are understaffed.
QuickBooks professionals are divided into two categories. One are the “casual QuickBooks users” and other are the “mission-critical QuickBooks users”. The first category does not need continuous access of QuickBooks. They can wait for tomorrow to enter few checks and generate invoices etc.
The second category of “mission critical users” is highly dependent on QuickBooks for business purposes. Their entire business runs on QuickBooks i.e. they take orders, prepare pay slips, ship orders and create invoices through this accounting software.
Since January 2007, Intuit is advertising that the cumulative uptime for QuickBooks Online is 99.81%. For an instance, casual QuickBooks users may consider it to be good. But what about mission critical QuickBooks users? They are more calculative towards the downtime that occurred.
Let us suppose that you experienced an approximate downtime of 20 minutes throughout the year on 42 different days while using QuickBooks online accounting services. If we calculate the total downtime per year then –
Outage per day = 20 minutes
Total outage in 42 days = (20 * 42) = 840 minutes [downtime]
Number of hours of downtime =840/60 = 14 hours
In a year there are 365 days, so the total number of hours in a year = (365 * 24) = 8760 hours. The total uptime will be the number of hours deducted by the downtime. So the downtime will be (8760-14) = 8746, divided by 8760 = 99.84% uptime.
Approximately, 2/3rd of the outages are considered to happen during the off-business hours and might not come into notice. You might get annoyed with this downtime but it will not affect your work directly.
But imagine a situation in which the same downtime of 14 hours was spread in two days of time and that too during peak business hours. It means downtime of 7 hours per day. This scenario has been experienced by QuickBooks users in the past.
Hosted QuickBooks is the ideal solution for downtime related issues. In the current time, QuickBooks hosting services are on a boom as QuickBooks hosted on Cloud offers a highly economical and better option to enterprise clients.
Hosted QuickBooks -The Best Solution Ever
Small business owners are searching for the best solution to escape from all these problematic issues. The best solution is the hosted QuickBooks that meets all of the business requirements. Hosted QuickBooks means hosting the desktop version of QuickBooks on the third party server. Techarex Networks is one of the best QuickBooks hosting providers.
Techarex Networks provides reliable, world class hosting solution for QuickBooks. You do not need to worry about failovers. We provide the guarantee of up to 99.995 percent uptime. Our 24X7X365 support provides you the solution for every problem. We have an experience of handling 1000+ clients and this number is increasing exponentially.
Deadly Combination of QuickBooks 2017 and Hosting Environment
The combination of QuickBooks 2017 with the hosting features will be like icing on the cake. So grab the opportunity to increase your business productivity with the integration of QuickBooks 2017 and hosting services of Techarex Networks. You will notice significant differences within a few months.
Related Reading: QuickBooks 2017 (Desktop): what to expect
QuickBooks Cloud service from Techarex Networks comes with full assurance of optimal uptime, support and security.
All the above points clearly indicate that there is a continuous demand for QuickBooks desktop edition in the market.
For mission critical QuickBooks users things like uptime, data security and service reliability hold significant importance. Few other demands are of QuickBooks add-ons which can easily be supported and integrated into the desktop edition.
Intuit can’t ignore this demand of customers. They cannot take the risk of losing a major part of their customer base to other products. The efforts and costs required to train QuickBooks users to work on QuickBooks online are significantly high.
In 2013, Intuit’s management realized that it was not a good idea to drive users from QuickBooks desktop to QuickBooks online. QuickBooks users are comfortable with its desktop edition which they have used for many years. Now they have resistance of replacing it with something that is entirely new and different.
Thus, Intuit just can’t let every user switch to QuickBooks Online. Desktop QuickBooks has its own importance and it cannot be replaced by QuickBooks online by either way neither by promoting QuickBooks online nor by the release of QuickBooks 2017.
- Angella is Techarex Network’s Content Marketing Associate for Intuit products. She has worked as an eCommerce and Marketing Strategist for the last five years, helping businesses with software implementation for Customer Service, CRM and Email Marketing. Angella thrives in helping companies find the right software solution for their projects. Aside from his obvious passion for Marketing, Angella admits to being a foodie and travel enthusiast.
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